Impact By Design
Build extraordinary development programmes that maximise impact without maximising cost.

The Challenge
As an HR and L&D professional, you already know what makes a good programme.
But in today’s fast-moving landscape, even the best leadership and talent initiatives risk losing relevance and results.
Many organisations are asking themselves: are our programmes preparing people for the future, or just reinforcing the familiar?
It’s time to reimagine development.
What do you want to achieve?
Maximum Participant Engagement
No engagement, no learning. How can you inspire participants to see development not as ‘time away from work’ but as a game changer for their career?
Fluid Learning and Application
In today’s business world, there is more to learn and less time to learn it. How can you design for rapid skill-building in real-world contexts?
Tangible Business Impact
Transform programmes from costs to investments. How can you leverage your organisation’s systems to ensure that your programmes contribute directly to the bottom line?
Welcome to Impact By Design!


Impact By Design Process
In order to create extraordinary development programmes that maximise impact and minimise cost, we have created a robust and proven approach to L&D.
Below is a high-level overview of how we co-design with our clients.
The process features a series of analytical tools that challenge assumptions, spark fresh thinking, and reveal untapped opportunities to make your initiatives real breakthrough experiences.
Redesign for Maximum Impact
Together, through lively discussions and gamestorming, you’ll pinpoint which elements of your programme should be eliminated, reduced, increased or created—so every part of your design delivers maximum value.
Make Learning Stick
Discover how to build experientials that participants want to join, that are fun and that make it easy to apply new behaviours to their day-to-day jobs.
Think Beyond Boundaries
Explore fresh approaches by drawing inspiration from other sources —helping you uncover innovative elements you’ve never considered before that take your programme into a new dimension of value and impact.
Win Over the “Too Busy” Crowd
Find out how to turn disengaged or hard-to-reach leaders into eager participants, ensuring you attract the critical mass needed to make an impact on the organisation.
Ensure every aspect of your programme design maximises both impact and value.
“Our partnership with The Blue Ocean Company exceeded our expectations: a fresh and unusual approach to leadership development, so that our senior leaders remained engaged and committee to the journey.”