How

Break lose from traditional approaches to learning and development.

Our approach is based on the principles of Blue Ocean Strategy (2005, Kim and Mauborgne):

  • Challenge common sense thinking about what we know
  • Seek out alternative strategies to optimise business impact

 

These principles allow us to break lose from traditional approaches to learning and development, and to create fresh, new, highly impactful initiatives that help shift leaders and teams from aspiration to action to results.

New Challenges Require New Solutions

The Blue Ocean Company has identified six design principles that meet the particular needs of today’s workforce and work environment. Individually, these principles are common sense. Used together, they become a powerful formula for sustainable behavioural change.

Start at the Root

Replace disempowering drivers of behaviour, such as certain beliefs and assumptions, with empowering ones that will drive new behaviours.

Keep it Real and Relevant

Work on actioning participants’ real-world challenges and business issues. Bring their world into the ‘classroom’, instead of pulling them out of theirs.

Expand on Existing Strengths

Tap into the ‘wisdom in the room’ and encourage input from participants. Put people in the driver’s seat of their change process and create real ownership for development.

Leave Traditional Thinking Behind

Offer unusual sources of inspiration to make developmental experiences more rich. We remember best what touches us emotionally.

Gain Commitment for Growth

Help participants — and their managers — understand what’s in it for them, and for their organisation, before they begin the development journey.

Measure and Sustain

What gets measured, gets done. Assess progress regularly and build an internal support network to sustain the new mindset and skillset.

Creating Value Innovation

Our Impact By Design process, together with our six design principles, helps us to co-design programmes with our corporate client HR and L&D teams that maximise impact and minimise cost.

This robust and proven process features a series of analytical tools that help us move beyond ‘best practices’ and build extraordinary development inititiaves that engage participants at scale, ensuring fast learning and application back in the workplace.

One of the tools we use is the Four Actions Framework, adapted from the bestseller Blue Ocean Strategy by INSEAD professors Chan and Mauborgne. This framework is traditionally used to create market breakthroughs. We have repurposed it for L&D breakthroughs.      

organisational change starts with the individual

Find out how our approach enables your employees to become more skilled and fulfilled at work, which is the basis for a healthy work environment and a profitable bottom line.

Take a virtual deep dive with us below (it’s only 90 seconds and you won’t get wet!).