How
Break lose from traditional approaches to learning and development.
Our approach is based on the principles of Blue Ocean Strategy (2005, Kim and Mauborgne):
- Challenge common sense thinking about what we know
- Seek out alternative strategies to optimise business impact
These principles allow us to break lose from traditional approaches to learning and development, and to create fresh, new, highly impactful initiatives that help shift leaders and teams from aspiration to action to results.
New Challenges Require New Solutions
Start at the Root
Replace disempowering drivers of behaviour, such as certain beliefs and assumptions, with empowering ones that will drive new behaviours.
Keep it Real and Relevant
Expand on Existing Strengths
Leave Traditional Thinking Behind
Offer unusual sources of inspiration to make developmental experiences more rich. We remember best what touches us emotionally.
Gain Commitment for Growth
Measure and Sustain
Creating Value Innovation

Our Impact By Design process, together with our six design principles, helps us to co-design programmes with our corporate client HR and L&D teams that maximise impact and minimise cost.
This robust and proven process features a series of analytical tools that help us move beyond ‘best practices’ and build extraordinary development inititiaves that engage participants at scale, ensuring fast learning and application back in the workplace.
One of the tools we use is the Four Actions Framework, adapted from the bestseller Blue Ocean Strategy by INSEAD professors Chan and Mauborgne. This framework is traditionally used to create market breakthroughs. We have repurposed it for L&D breakthroughs.
organisational change starts with the individual
Find out how our approach enables your employees to become more skilled and fulfilled at work, which is the basis for a healthy work environment and a profitable bottom line.
Take a virtual deep dive with us below (it’s only 90 seconds and you won’t get wet!).