BLUE OCEAN STRATEGIC DESIGN TOOLKIT
Get. Results. Fast.
A new and non-traditional toolkit to help you create development programmes that maximise impact at lower costs.
Imagine if you could…
Shift from traditional programmes/short term wins to a sustainable path of leadership development and growth…
Attract leaders who are excited by your programme offerings, drawn to your unique value proposition, and willing to join because they recognise that your programme will make a real impact on their leadership performance…
Build development initiatives that feel like a breath of fresh air, ones that set you free from the cycle of finding funding and places you in a space where you dictate what you need…
Welcome to the Blue Ocean Strategic Design Toolkit
What’s the challenge you want to solve?
Bridging the Skills Gap
Leadership programmes often lag behind the real skills needed (digital fluency, agility, data-driven decision-making, leading hybrid teams)
Personalisation vs. One-Size-Fits-All
Employees expect tailored learning journeys aligned to their career aspirations and strengths, yet many programmes remain generic
Measuring ROI and Impact
Leadership and talent programmes often struggle to demonstrate tangible business outcomes (beyond satisfaction scores). Executives want to see a clear link between development and performance, retention, and innovation.
Embedding Learning into the Flow of Work
The challenge is shifting from “event-based” training to continuous, just-in-time learning that integrates into daily work.
Leadership Pipeline and Succession
Many organisations lack ready-now leaders. Millennials and Gen Z have different expectations — traditional leadership pipelines don’t always appeal to them.
Psychological Safety
Leaders need to foster psychological safety for innovation and engagement, not just manage performance.
Technology Overload
Companies invest in learning tech, but employees are overwhelmed with platforms, content, and apps. The challenge is curation, not just more content.
Manager Buy-in and Support
Line managers are critical to reinforcing learning but are often under-skilled, over-stretched, or disengaged from talent initiatives.
Speed of Change
By the time a programme is designed, the business context may have shifted. Agile, adaptive leadership development is essential, but many organisations still use slow, outdated approaches.
Welcome to our workshop!
Imagine applying the same principles that have helped companies capture untapped markets to your leadership and talent development programs.
By adapting Blue Ocean Strategy to L&D for the first time, this workshop opens the door to bold, high-impact initiatives that inspire leaders, engage participants, and deliver lasting value for your organisation.
This approach is not theory—it’s proven. We used it to design NATO’s three-year senior leadership programme, Leadership Matters, using the Four Actions Framework to eliminate low-value elements, reduce time drains, raise high-impact elements, and create fresh, compelling content. The result was a transformational learning experience that delivered measurable business outcomes, as confirmed in NATO’s independent impact study.
Now, we created the Strategic Design Toolkit, which includes not one but three Blue Ocean Strategy tools plus our very own approach to maximising success.
Who This Is For
HR and learning design professionals at international organisations who are launching brand new leader/manager/talent development initiatives or upgrading existing ones.
The Problem You Want to Solve
- Increase the impact of your development initiatives so the business sees tangible results.
- Attract more participants to your programmes to achieve the critical mass you need to make a real impact in the organisation.
- Move from traditional programmes and short-term wins to a sustainable path of leadership growth.
Imagine If You Could…
- Attract leaders excited by your programme’s unique value proposition—leaders who join because they know it will improve their performance.
- Build initiatives that are a breath of fresh air, freeing you from the cycle of chasing funding.
- Shift from “what we’ve always done” to a bold, new design that opens untapped opportunities.
- Turn non-customers (leaders who “don’t have time” for development) into eager participants by designing what truly matters to them.
Outcome
You will leave with a robust new toolkit so that you can design development initiatives that are distinctive, in demand, and deliver a leap in value—without increasing costs.
📌 See the NATO case study & client testimonial in our September 1 issue of our newly relaunched e-newsletter. You’ll discover exactly how the Four Actions Framework created a breakthrough leadership programme—and how you can apply it to your own initiatives.