Refocus Tool

Step out of your status quo and step into action.

Your beliefs — the stories you tell yourself to be true — define how you see and interpret the world, yourself and others.

Some of these beliefs hold us back from achieving our goals, from being who we want to be, from living the life we want to live.

Our proprietary and unique ReFocusing technique replaces limiting beliefs with empowering ones, so that you can step out of your status quo and step into action..

All you need is 20 minutes and a quiet place to sit.

It’s fast, free and easy.

The ReFocus Tool is in effect a results-oriented “virtual coach”, accessible any time and customised to the user’s individual needs. It provides a clear path to a solution that was hidden inside us, but simply needed to come to the surface through a structured and powerful technique.

Bachar Samawi

Founder & CEO, Bachar Samawi Ventures | Bachar Samawi Innovations

While following the steps in the ReFocus Tool, it ‘pushed’ me to stretch my thinking. I ended up with some interesting new insights and a concrete action plan. This will surely support me to work on a limiting belief I have when trying to accomplish a personal goal.

Ramon van Knippenberg

Group Talent Manager, Atos

A user-friendly and fun tool that motivates you to go beneath the surface and confront your own limits, i.e. the stories we keep telling ourselves that prevent us from undertaking a new journey. The tool is also a pragmatic approach to support individual coaching.

Tania Haboucha

Group Head of Leadership & Executive Talent Development, Econocom

When I first came across the Refocus Tool, I was wary because I didn’t want to discuss my challenges publicly. But I found that it was completely confidential and I could do it on my own, in my own private space. And the Tool used my own thinking — not someone else’s — to refocus my approaches to work. I now have a better understanding of what I have to do to improve my skills and succeed in business.

Rafael Pizarro

CEO, Arpy Media Consulting USA

Simple and powerful, the tool helps me to see what’s right for me. The last time I used it, I found myself on the other side of the globe having an experience that grounded me even more in what I’m here to do in the world.

Nuket Veral

Leadership and Executive Coach

Change your focus. Change your life.

Refocusing is fundamental to The Blue Ocean Company’s development initiatives because it is the first step in turning aspirations into action.

Our ReFocus Tool is based on game-changing models such as cognitive reframing by Aaron Beck (1960), paradigm shifts by Thomas Kuhn (1962), double loop learning by Chris Argyris (1985), immunity to change by Kegan and Lahey (2009) and the methodology of Karim Benammar (2012).

All of these models encourage us to think more deeply about our mindset, beliefs and assumptions, and how they may be preventing us from doing great things.

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